Institutions

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EMAP - is an industry brand, which specializes in the retail, health, architecture and fashion. Their aim is to bring professional companies together though social media. The magazines that this institution have are: RetailWeek, NursingTimes.net.

Condé Nast, a division of Advance Publications, is a mass media company headquartered in the Conde Nast Building in New York City. The company attracts more than 164 million consumers across its 20 print and digital media brands. The magazines that this institution have are: Vogue,Glamour.

Time Inc- is an American New York-based publishing company. It publishes over 90 magazines, most notably its namesake, Time.Time Inc. also owns the rights to life, a well-known magazine that has been published in many different formats. Time Inc. currently owns and runs LIFE.com, a website dedicated to news and photography. The magazines that this institution have are: NME and What's on TV.

Future plc is a media company. In 2006, it was the ranked the sixth-largest media corporation in the United Kingdom. It publishes more than 180 magazines in fields such as video games, technology, automotive, cycling, films and photography.







For my magazine I have chosen to use (TimeIncUK) for my chosen institution as when I have looked into their portfolio and who their clients are, they have a lot of music magazines and I thought that they are similar to my magazine and I think that it would be good for me as they will have a good understanding of how I will want my magazine to be set out as they have previous experiences of creating a music magazine.

There target audience varies from the type of magazines that they are associated with. There target audience is probably ranging from anywhere between 16- 60. The magazines can be for either ale of female as they have a lot of magazines that cover a lot of different genres.

Another reason why I have chosen to use TimesIncUK is that they have the magazine NME, this is a popular music magazine that I am basing my own magazine on. The page on NME is very factual and helpful, showing that the TimeIncUK has been with NME for a long time which shows that they are good to work with, which is what would want for my magazine. Plus they use a lot of social media aspects, ranging from twitter to Facebook. Plus they use technology to communicate with their customers and this is an aspect that I would want so that is another reason why I have chosen to use TimeIncUK.http://www.futureplc.com/